Small business is as personal as it gets

You are as much a part of your business as it is of you, and you want that intertwined identity to resonate with your customers. You’ve tried “branding” before, but your shiny new logo doesn’t really feel like your business. If it doesn’t feel right to you, you can only imagine the message its sending to potential customers.

Most small business owners have fallen victim to shallow branding. Shallow branding stays at the surface of your business instead of diving into your positioning, customer identity, business goals, and overall industry to create something that truly represents every aspect of your business. It treats your business like the big boys instead of realizing that with small businesses, the goal isn’t always to grow.

“Small business” is less about size and more about the genuine, personalized experience you give your customers. It means you treat your customers like family and honestly care about each and every one of them. It’s about the extra attention you give and the people who refuse to take their business elsewhere, even if that means spending a little more.

Good branding for small businesses is a completely unique experience

Your business needs an authentic brand that clearly communicates who you are, what you do, and why you do it. You need a brand that makes your customers feel at home right away and become brand advocates after their very first purchase. You need customer-facing language and visuals that bring clarity to your market position, enhance your message, and accurately manage your customers’ expectations.

The Treehouse Method

The Treehouse branding method is a collaborative process that dives deep into your business to discover exactly what you want to be known for and how to effectively convey that to your customers. With your business goals in mind, we’ll use data-driven branding strategies to create a brand that gets measurable results for your business. The branding packages are completely customizable based on the needs of your business. The standard deliverables include strategic messaging, color and font selection, logo design, responsive website design and development, and a brand guide that goes into detail about your positioning statement, target market, research report, and a brief marketing plan to effectively utilize your new brand.

how it works

1. Discovery

Once we have a start date scheduled and contract finalized, we’ll schedule a consultation to go over things like your current brand strategy, target market, positioning, business goals, and more. This consultation will lay the foundation for your new brand and allow us to develop a strategy that is customized to your specific business and audience.

2. Research

The research phase is essential in creating a brand that truly resonates with your target audience and conveys the right message. We’ll analyze customer reactions to your current brand, what your target market values the most when they make purchase decisions, what your competitors are doing, and how you can best differentiate yourself from the rest of your industry.

3. Strategic Messaging

After collecting all of the data we need, we’ll work together to create strategic messaging that will effectively reach your customers and authentically communicates who you are, what you do, and why. We’ll paint the picture of why you’re the best choice in your industry and what kind of experience you offer your customers.

4. Visual Design

With our strategic messaging in place, we’ll move on to the visual aspects of your brand. This usually includes font choice, color choice, and logo design. When your new brand visuals are completed, you’ll be able to give your input and we’ll make any necessary changes before we move on to the next step. Once the project is over, you’ll receive a USB drive with all fonts as well as all logo file types needed for digital and print use.

5. Website Design & Development

This is where we really bring your new brand to life and give it a home on the web. We’ll create a responsive, search engine optimized website that actively converts visitors into new customers. Click here to learn more about our website design and development process!

6. Launch

It’s finally time to launch your new brand to your audience! We’ll create a variety of social media graphics to share on launch week. We’ll also schedule a brief marketing consultation so that you can effectively utilize your new brand to reach, engage, and convert your ideal customers!

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