How does Facebook know my income?

The feature does not identify specific income ranges, but instead lets advertisers choose income levels based on where the user’s household income falls percentage-wise, i.e. top 5 percent, top 10 percent, top 10 to 25 percent and top 25 to 50 percent.

How does Google know my income level?

Google would take census data and put zip codes into various buckets based on average incomes in the areas. … Demographic data when a user is signed in from their account settings. Data provided to Google from websites where the user has shared income data such as social networking websites.

Can you target on Facebook by income?

Facebook no longer allows you to target by income level and net worth. But you can show your ads to people who live in ZIP codes where the average household income falls within a specific percentage range (pictured).

How do I find gender in Google Analytics?

How to view age, gender or interests metrics in Google Analytics. The easiest way to view demographic data is by selecting your website’s view within Google analytics then visiting [Audience > Demographics] or [Audience > Interests].

Does median household income include tax?

Household income generally is defined as the total gross income before taxes, received within a 12-month period by all members of a household above a specified age (the Census Bureau specifies age 15 and older). … The Census Bureau reported that U.S. median household income in 2019 was $68,703. 2.

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How do I find rich audience on Facebook?

One of the easiest options is to create a lookalike audience of your previous website converters and let Facebook’s algorithms do all the heavy lifting for you. Facebook will look at the persona of the people who have converted on your website and will try to target people similar to them. Facebook has a wealth of data …

How do I get to high income individuals on Facebook?

10 Secrets to Targeting The Rich via Facebook & Instagram Ads

  1. Frequent International Travelers.
  2. High-End Device Users.
  3. ZIP/Postcode Code Geotargeting.
  4. Income Targeting.
  5. Interest Targeting.
  6. High Value Goods.
  7. Facebook Payments Users.
  8. Facebook Business Page Admins.

Can you target ethnicity on Facebook ads?

Facebook scraps ad targeting based on politics, race and other ‘sensitive’ topics Facebook will no longer let advertisers target people with ads based on how interested the social network thinks they are in topics like politics, religion, or race. The new rules begin in January.

Does YouTube know my gender?

By default, if a user is logged into their Google account, Google Analytics can access profile information like age and gender. This info is available to Google Analytics when the user is logged into Google services including, but not limited to: Google Chrome Browser. YouTube.

What age group uses Google the most?

According to a 2015 study by digital marketing consultancy Further, users aged anywhere between 18 and 44 were most likely to be using Google to search the web.