What is the point of Instagram guides?

Guides are a simple way to share and consume content on Instagram. They allow users to follow a curated flow of posts with commentary — which is great for step-by-step guides, tips, and recommendations.

Why You Should Use Instagram guides?

Keep Users Engaged

Instead of seeing your post on their feed and scrolling by, a guide can help users learn more about your brand’s story, discover new products, learn information from your tips, and even look at similar posts you’ve shared that you can now group in one place.

Are Instagram guides effective?

One of the best ways to grow your Instagram following is creating sharable authentic content, and Instagram Guides can help facilitate that. If you create a guide that your audience finds valuable, they may feel inclined to share it on their Instagram Stories to their followers.

Are Instagram guides good for engagement?

Instagram guides let you build a unique narrative using your own insightful posts. Because guides can tell your whole story, they can keep users on your Instagram profile and prevent them from clicking away to learn more.

Do Instagram guides show on feed?

According to Instagram, Guides are “a way to easily discover recommendations, tips, and other content from your favorite creators, public figures, organizations, and publishers on Instagram.” … Your Instagram guides will appear in a separate section on your Instagram feed.

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Can Instagram guides be promoted?

It’s been a big year for Instagram. … When creating your first Instagram Guide, you can use a variety of photos, carousels, and videos with long descriptions. In addition to using your existing posts, you can promote products from Instagram Shops or even select posts tagged in specific locations.

Are Instagram guides gone?

Instagram Guides now have their own place in your profile. To view a Guide, visit a creator’s profile and click the new Instagram Guides button. From there, you can view all the guides that have been created by the respective account, similar to IGTV videos.

How do you get likes on Instagram guides?

How to Create an Instagram Guide

  1. Places: Recommend places in your city and beyond.
  2. Products: Recommend your favorite products.
  3. Posts: Recommend posts you created or saved.

What are Instagram guides 2021?

Per Instagram, Guides are “a way to more easily discover recommendations, tips, and other content from your favorite creators, public figures, organizations, and publishers on Instagram.” Essentially Guides are a way to curate content.