53% of users will leave a website if it takes longer than 3 seconds to load.
Considering 70% of websites take more than 7 seconds to load, most businesses are leaving a lot of money on the table as a result of slow website speed.
If your website isn’t loading within 3 seconds or less, you’re losing out on valuable potential customers!
Your website speed is something that should be monitored to ensure that your website isn’t costing you money.
Test Your Website Speed Using Website Grader
In order to get an accurate picture of your website’s performance, head over to website.grader.com and enter your website’s URL.
The website test gives you a lot of useful insights to analyze, but we’re going to focus specifically on the “performance” section. This section focuses on your page size, page requests, and page speed. It also gives you some tips on how to improve your website performance, as well as informative articles about each section and improvement.
The Website Grader test pictured was run on a client website that came to Treehouse with a big problem: her website was taking over 10 seconds to load. After making some simple changes, we’ve gotten that down to 4.4 seconds! We’ll keep working until it’s under the targeted 3 seconds.
While Website Grader tests your desktop website speed, there is another site that you should use to test your website’s performance on mobile: Google’s Test My Site Tool.
Test Mobile Website Speed Using Google Test My Site Tool
You can find this tool at testmysite.withgoogle.com. This invaluable tool tests your website’s speed and performance on mobile, which is extremely important with over 50% of website traffic coming from mobile devices!
Like with Website Grader, enter your site’s URL and run the test.
Once the test is completed, you’ll have the option of entering your email to receive a comprehensive report filled with recommendations from Google to increase your website’s mobile performance. I highly recommend signing up for this!
The tool will also show you your website page load speed, estimated visitor loss, how it ranks against your industry average, and the top fixes you can make to improve the performance of your site.
By following the recommendations given by Google, you can get your page speed down to where it needs to be and stop losing money through your website!
The Number One Fix for Slow Website Speed
The most common fix for website speed issues is optimizing your images in order to reduce their file size. You can learn more about image optimization by clicking here.
A useful tool for optimizing images on WordPress websites is the Smush Image Compression and Optimization plugin by WPMU DEV. You can install this useful plugin and use it to easily optimize your images and speed up your website load speed!