Best answer: What is custom audience data on Facebook?

A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook. You can use sources like customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.

How does Facebook use custom audience data?

Through advanced algorithms, Facebook identifies users similar to those in your custom audience and targets them with your ads. It works like this: You are running ads to a Custom Audience made up of customers who have bought bikes from your local bike shop.

What types of data are required to make custom audiences on Facebook?

The Marketing API allows you to build target Custom Audiences from customer information. This includes email addresses, phone numbers, names, dates of birth, gender, locations, App User IDs, Page Scoped User IDs, Apple’s Advertising Identifier (IDFA), or Android Advertising ID.

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How do I create a custom audience on Facebook?

Creating a Custom Audience

To create a Facebook custom audience, go to the Audiences section of your Facebook Ads Manager. Then click Create Audience and select Custom Audience from the drop-down menu. Create a custom audience in Facebook Ads Manager. Next you’ll see a list of audiences you can create.

How do I see my custom audience on Facebook?

To find your saved audiences:

  1. Go to your Audiences.
  2. Click Filters.
  3. In the dropdown menu, click Saved Audience.

Do Facebook Custom Audiences update automatically?

Your Custom Audience from your website will update automatically as people who fall within the rules you specified for your audience navigate to the pages on your website that have the Facebook pixel.

How do you use custom audience?

How to use your Custom Audience

  1. Open Facebook Ads Manager and click Create Ad.
  2. Follow the steps to set up your ad. …
  3. Set the ad to target your selected Custom Audience.
  4. Refine your targeting options. …
  5. Set your budget and timing as usual and you’re ready to go.

How do I delete a custom audience on Facebook?

To delete your Custom Audience:

  1. Go to your Audiences.
  2. Check the box next to the audience you’d like to delete.
  3. Select Delete.

How many people do you need for a custom audience?

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To create a lookalike, your custom audience needs to have at least 100 people.

What is the main difference between a lookalike and a custom audience?

Because while a custom audience is built with your existing prospects, lookalike audiences let you explore and reach entirely new people who haven’t heard of your business ever before, but at the same time, they are very similar to your buyer personas and your current customer base.

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Can anyone see my custom lists on Facebook?

“If you choose to share with one of your default lists (Close Friends, Acquaintances, Restricted) or a custom list, the people on that list will be able to see the other people included on that list; however, they won’t be able to see the name of that list.

Do custom audiences update automatically?

Your Custom Audience from your website will update automatically as people who fall within the rules you specified for your audience navigate to the pages on your website that have the Facebook pixel.

How small can a Facebook custom audience be?

The Facebook Custom Audience minimum size is 20 users.

What is the difference between audience and audiences?

Moderator. One audience is enjoying one show. Two audiences are enjoying two shows or two performances of the same show.