Should Facebook ads be broad or narrow?

In fact, it is sometimes recommended. Although a very broad audience is not good for ad targeting, it’s great for gathering a basic amount of data to learn about the people you want to target. It gives you the room to learn and narrow down one step at a time.

Is it good to have a broad audience for Facebook ads?

Broad Facebook Ads Help Build Buzz And Generate Brand Awareness. Targeting broad audiences means that you’re not looking to appeal to a specific custom audience – but rather, you want to show your ads to as many Facebook users as possible who may be interested in your products or services.

What size should Facebook ad images be?

Recommended Facebook ad image size: The best size for Facebook ad is at least 1080 x 1080 pixels, but it’s best to use the highest resolution that meets the ratio requirements since there is no maximum resolution. Recommended Facebook ad aspect ratio: 1.91:1 to 1:1. In general, ratios from 1.91:1 to 4:5 are supported.

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How do you narrow a Facebook ad audience?

You can optimize your Facebook audiences by clicking on the “Narrow Audience” button under the Interests section. Once you click on this button, you can add another layer of interests. The people in your target audience must match at least one interest from both layers.

Why don t brands use wide target audiences for their ads?

Experience and statistics have shown us; approaching a broad audience is a less effective investment and brands are unable to make a connection with consumers. A more specific approach is often accompanied by higher impact costs but lower cost per result.

What is a good audience size for Facebook ads 2021?

Facebook typically recommends a source audience of between 1,000 and 50,000 people. In other words, your source audience should be made up of your best customers in order for you to produce better results.

How big should my audience be for Facebook ads?

Typically, the minimum audience size I’ll use when reaching NEW audiences is one million users – minimum. The counter argument to a broad approach is: “But I’m selling a niche product and I don’t think one million people will buy my product. I think my audience size should be around 100,000 people.”

Should Facebook ads be square?

Moving forward, we recommend that you leverage 1:1 (square) image creatives for your image link ads. … To explain further, when advertising in the Facebook newsfeed the ad images have always been cropped to a landscape 1.9:1 ratio, with a recommended size of 1200 x 628 pixels.

What is the best size for Facebook Ads 2020?

The recommended size of a Facebook Feed ad is 1080 x 1080 pixels. If you’re sharing a URL, the image size is 1200 x 628 pixels. The size of a Facebook Story ad is 1080 x 1920 pixels.

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What dimension are Facebook Ads?

Facebook Ad Image Size/Dimensions. Facebook ad images have a recommended resolution of 1,200 x 1,200 pixels for News Feed, Right Column, Instant Articles, Marketplace, Native Ads, and Sponsored Messages. The minimum image size is 476 x 249 px.

What should I exclude from Facebook ads?

Types Of Audience Exclusion

  1. Exclude existing customers from your target audience. This is the main type of audience exclusion. …
  2. Exclude website visitors or people who have performed an action you care about. …
  3. Exclude audience that you target in a different campaign.

What is a narrow audience?

1 small in breadth, esp. in comparison to length. 2 limited in range or extent. 3 limited in outlook; lacking breadth of vision. 4 limited in means or resources; meagre.

How do I target a rich audience on Facebook?

Here are five suggestions of targeting options that you could try in order to target wealthy people who are likely to be interested in your products.

  1. Lookalike audience of your converters. …
  2. Target affluent job titles. …
  3. Target affluent locations.

What is broad targeting on Facebook ads?

What is Broad? Broad is a type of targeting that you are setting up at Adset Level that gives freedom for Facebook to choose to whom to show your ads.

What is broad audience targeting?

With broad audience targeting, you can reach people who’ve expressed interest in your products (or products similar to yours), even if they haven’t visited your website or app yet. When you target a broad audience, people in this audience automatically see products from your catalog that are likely relevant to them.

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