Sounding Too Salesy
While it’s a good practice to promote new products on social media, don’t overdo it. No one will keep following a brand that constantly pushes them to buy something.
Social Media Marketing Risks
- 1) Failing to use social media effectively.
- 2) Competitive exposure.
- 3) Ignorance of common legal complaints originating in social media.
- 4) Having ‘someone’ set up the accounts.
- 5) No policies, procedures or employee training.
- 6) Assigning this critical function to a digital native.
Because social media is an online tool, it leaves users open to risks such as viruses, malware, phishing scams and identity theft. Hackers may use social networks to spread malicious code, compromise users’ computers or access personal information about a user’s identity, location, contact information and personal or …
Staying safe on social media
- Set your profiles to private. …
- Remember anything you post can be shared. …
- Recognise the fakes. …
- Spring clean your contacts. …
- Block anyone who bothers you. …
- Protect your identity. …
- Avoid the big risks. …
- Let your friends and family know about your online choices.
Here are 25 do’s and don’ts when it comes to social media etiquette for business:
- DO: Complete and update your social pages and profiles. …
- DO: Separate business and personal. …
- DO: Think before you share. …
- DO: Post regularly. …
- DO: Prioritize your networks. …
- DO: Interact with your audience. …
- DON’T: Be needy.
30 Social Media Do’s & Don’ts
- Do have Complete and Active Social Profiles.
- Be Consistent with your Business Profiles.
- Be Unique and Engaging with your Sharing.
- Do Make Relationships.
- Do Prioritize Your Networks.
- Regularly Interact with Your Audience.
- Do Entertain and Inform your Audience.
- Use Right Content on Right Network.
It allows brands and businesses to directly reach their customers anytime and anywhere. … Social media has also led to the downfall of several businesses that, in one way or another, misused the marketing platform and destroyed their reputation or wasted a ton of money.
Social media benefits include connection, learning and creativity. Risks include exposure to inappropriate content, cyberbullying and data breaches. Written guidelines can help your child get benefits while using social media responsibly, respectfully and safely.
Cyber Security Risks – Social Media accounts can be prone to security breaches, breaches of client confidentiality, leaks of intellectual property, and violations of the firm’s policies or codes of conduct (Culan et al.
Even the most cautious and well-meaning employees can give away information they should not; the same applies to what is posted on company-approved social media platforms.
…
- Security. …
- Harassment. …
- Negative exposure. …
- Legal violations. …
- Potential loss of productivity. …
- Wage and hour issues.
How to avoid security risks from social media
- Make sure to set your account preferences to private. …
- Don’t connect with strangers on social media. …
- When browsing online, always protect your location. …
- Don’t upload high-resolution pictures to your social media profiles. …
- Make sure you’re not oversharing.
Existing and Potential Employers: Your posts on your social media page can influence your recruitment potential. … The type of content posted on social media profiles gives employers and recruiters a good insight into a individual’s personality and potential. You could risk getting fired or staying unemployed.
10 ways to protect yourself on social media
- Be aware of what’s public. …
- Check your privacy settings. …
- Don’t accept friend requests from strangers. …
- Be careful when you check-in or share your location. …
- Review your tags. …
- Don’t share personal information online. …
- Don’t share anything you don’t want your grandma to see.