After you set up your audiences, the next step is to see how much overlap potential you’ve created. Select the boxes for up to five audiences you want to check for overlap. Then click the Actions drop-down menu and select Show Audience Overlap.
What is a good audience overlap in Facebook?
If the overlap is 1-10% there’s a good chance you’re targeting the wrong people, if it’s 25%+ then the overlap suggests you’re closer to targeting the right people as this new audience has a lot in common with your custom audiences.
How do you stop an audience overlapping?
Cast a wide net for new users – target interests, locations and age groups. Attract users similar to the ones you have in your wide net. Bring home individual users through precise targeting using Dynamic Product Ads and Website Custom Audiences – you want to make sure your creatives are keeping them entertained.
How do you know if audience overlaps?
You can check if two audiences you’re using are overlapping with our tool:
- Go to your Audiences.
- Check the boxes next to the audiences you want to compare (up to 5)
- Click Actions > Show Audience Overlap.
What is a high audience overlap?
Audience overlap is an error that occurs when sponsoring content to two or more target audiences. Often enough, the audiences we create won’t be very different from one another. In these cases you end up paying for your ads to run against one another and the results of your advertising can be affected dramatically.
Do Facebook ad sets compete against each other?
Ad sets compete against each other, but ads within an ad set do not. … This means that if you’re running two ad sets simultaneously—even if they’re inside the same campaign—you run the risk of bidding against yourself in an auction and driving up the price.
Can you bid against yourself on Facebook?
You shouldn’t ever need to worry about bidding against yourself unless you’re running campaigns or ad sets targeting the exact same audience. … Conversely, Facebook can’t segment based on specific posts or ads that people have viewed.
What is Facebook auction overlap?
When you create ad sets with overlapping audiences, it’s possible that multiple ads from your Page could enter the same ad auction. We call this auction overlap.
What is ad fatigue?
Ad fatigue is when your audience sees your ads so often that they lose interest and stop engaging with your ads. When ad fatigue happens, your click-through rate (CTR) drops as your frequency increases. As a result, your campaign becomes less effective, and you don’t see a great return on investment (ROI).
How do you target the same audience on Facebook?
4. Target people similar to existing customers with Lookalike Audiences
- Go to Audiences within your Ads Manager.
- Click Create a Lookalike Audience.
- Choose your source audience. …
- Select the regions to target.
- Select your audience size. …
- Click Create Audience.
Where is auction overlap on Facebook?
How Do You Get To The Facebook Auction Overlap Tool? Simply click on (or just highlight) the ad set you want to look at and click that “See Delivery Insights” option. Once you get to the next screen, you will see these three options towards the middle-left of your screen.