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Digital Storytelling for Purposeful Brands

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The Process

Treehouse Creative helps businesses find focus, stand out, and get more customers online through high-powered branding and website design. Check out the process below to see what it's like to partner with Treehouse Creative to help you reach your business goals!

Click Here to Download the Treehouse Creative Welcome Packet >>

Project Onboarding

At the start of our project, you'll receive a link to your client dashboard. Your dashboard allows you to track the progress of our project and have constant access to things like your proposal, contract, invoices, and a Google Drive folder to upload content. All project deliverables (website design mockups, branding visual design PDF, etc) will be located on your dashboard when they're completed.

Click here to see a sample client dashboard!

In order to make sure that our project runs smoothly, I ask for all content, images, login information, etc before we officially start working together. You'll receive a Pre-Project Checklist that details everything I'll need to start our project!

Once your Pre-Project Checklist is completed, we'll officially start our project! You'll receive weekly project updates every Friday to make sure we're both on the same page throughout the duration of us working together.

Branding

1. Research

This phase is crucial to the success of the project. Research will be completed on your industry, target market, and competitors. You will also receive a branding survey with questions that will help me develop a brand that truly represents the vision you have for your business.

2. Brand Strategy

I’ll combine my research with your brand workbook to create a Brand Strategy Guide for your business. The guide contains things like your mission and positioning statements as well as a mood board that sets the tone for your overall brand.

3. Visual Design

I’ll get to work creating the visual representation of your brand - your primary and secondary logos, fonts, patterns/textures, and color scheme.

4. Brand Guidelines

Once all of the visual aspects of your brand have been approved, you'll receive Brand Guidelines detailing everything we worked on and how to effectively launch your new brand into the world!

5. File Delivery

After your complete brand is finalized, you'll receive a .zip file containing all of your brand files. This includes all file types needed to use your brand in both digital and print.

Website Design

1. Research & Content Planning

Your website analytics will be analyzed in order to assess your current users’ behavior. We will also develop a sitemap that details each page and how the content will be laid out for your new website.

2. Design

You'll receive a PDF mockup of your website's home page and one interior page. These pages will be used as the foundation for designing your remaining website pages.

3. Development

Your website will be fully developed on a test site. Once developed, it will be taken through a pre-launch checklist to ensure that everything is functioning correctly. It will also be thoroughly optimized for search engines. You will receive a link to the test site, and will be able to thoroughly test your site on all devices and make sure that you are 100% happy with your business’s new website!

4. Launch

Your website will be taken live outside of business hours on your domain and the hosting platform of your choice. Your website will experience zero downtime as long as everything runs smoothly with your hosting company. Once live, your website will undergo another checklist to make sure that there were no bugs with the launch. I will then be available throughout the day to monitor your new website and make sure that everything runs properly!

Website Support & Maintenance

After your website is complete, Treehouse Creative offers several options for maintenance, hosting, and support. Whether you're looking for a full-service maintenance and support package or just want to purchase a few hours of development work, we'll work together to customize a plan that fits your business needs.

Meet The Owner

Ashley Terstriep

I'm the owner and creator behind Treehouse Creative. I help businesses stand out and get more customers online through high-powered branding and website design & development. Basically, I wear a lot of hats; with experience in everything from brand strategy to in-depth web development, I can handle pretty much anything you can throw at me.

In addition to logging way too many hours staring at a computer screen, I'm also a volleyball coach, travel addict, and book nerd. I live in Macomb, Illinois with my farmer husband and our two rescued cattle dogs, Milo and Gunner.

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Featured Work


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